Tumboc2 Coperate Identity Concept

1. Brand Purpose & Vision

Purpose: Tumboc2 is a martial arts training app dedicated to empowering users to achieve discipline, strength, and personal growth through structured training and guided practice.

Vision: To be the leading digital platform that combines traditional martial arts values with cutting-edge technology, offering accessible, high-quality training for all skill levels.

2. Brand Personality

Energetic & Empowering: Tumboc2 inspires users to push their limits and reach new goals.

Professional & Focused: With a foundation in the discipline of martial arts, the brand conveys a sense of professionalism and focus on physical and mental well-being.

Modern & Minimalistic: Reflecting the streamlined, no-nonsense approach of martial arts training, Tumboc2 uses clean, modern aesthetics and concise language.

3. Core Values

Discipline: Emphasizing commitment and self-control in all training programs.

Strength: Both physical and mental resilience are at the core of Tumboc2.

Growth: The brand encourages continuous improvement and personal development.

4. Visual Identity

Logo Design: A minimalistic logo featuring bold typography and a symbol that suggests movement, power, and balance. Shapes or icons can subtly hint at traditional martial arts symbols, such as circles for unity or straight lines for strength.

Color Palette:

Deep Red: Represents energy, passion, and intensity.

Black: Conveys professionalism, strength, and elegance.

White or Light Gray: Adds balance and clarity, making the brand feel accessible and inclusive.

Typography: Bold sans-serif typeface for main headings and modern sans-serif for body text, creating a clean, authoritative look.

5. Graphic Elements

Patterns: Subtle, sleek lines or minimalist geometric patterns inspired by martial arts moves or symbols (such as flowing lines representing movement or sharp lines for focus).

Imagery: Use high-quality, action-focused images showcasing users in mid-movement or training. Photos should capture strength, focus, and the energy of martial arts.

6. Brand Applications

App Icon: A simplified version of the logo that is instantly recognizable, with bold colors and minimal details for high visibility.

Business Cards & Stationery: Clean design with the logo, primary colors, and minimal graphics to create a sleek, professional look.

Social Media & Digital Assets: Consistent visual identity across platforms, with motivational quotes, training tips, and imagery that connects with martial arts enthusiasts.